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DSMES Promotion Playbook Details

Key points

The DSMES Promotion Playbook is a new way to talk about DSMES. It provides consistent messaging to help ÐÇ¿ÕÓéÀÖ¹ÙÍø and its partners promote DSMES so that more people are aware of it, reach out to learn more, and ask their health care provider for a referral.

Three images of people smiling with the text: DSMES Promotion Playbook, a new way to talk about DSMES services, with the ÐÇ¿ÕÓéÀÖ¹ÙÍø logo.

Changing the way we talk about DSMES services

How would you describe diabetes self-management education and support (DSMES) services to a neighbor? Would they understand and want to learn more for themselves and their loved ones?

Using plain language helps promotes concise and consistent communication. A plain language description of DSMES was tailored for people with diabetes, health care providers, and partners.

Messaging for people with diabetes

Through DSMES, you will:

  • Work with a diabetes care and education specialist (DCES) to set and track goals.
  • Learn to manage diabetes using knowledge, skills, and tools.
  • Build confidence and emotional strength.
  • Practice how to fit diabetes care into all of your daily routines.
  • Find ways to get support (in person and online) from your:
    • Family
    • Friends
    • Community
    • Health care team

Ask a health care provider or find a local program through the following resources:

  • Association of Diabetes Care & Education Specialists
  • American Diabetes Association

Messaging for health care providers and partners

DSMES services help people with diabetes manage their diabetes in ways that fit their lifestyle. Participants will:

  • Work with a DCES to set and track goals.
  • Learn to manage diabetes using knowledge, skills, and tools.
  • Build confidence and emotional strength.
  • Practice how to fit diabetes care into all of their daily routines.
  • Find ways to get support (in person and online) from their:
    • Family.
    • Friends.
    • Community.
    • Health care team.

Features of the DSMES Promotion Playbook

The DSMES Promotion Playbook contains:

  • Letter and email templates
  • Talking points
  • Flyers
  • Posters
  • Postcards
  • Digital ads

These materials can be customized with your local program information.

Keep Reading: DSMES Resource Materials
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Content Source:
National Center for Chronic Disease Prevention and Health Promotion; Diabetes