TY - JOUR AU - Friedman, Daniela B. AU - Brandt, Heather M. AU - Freedman, Darcy A. AU - Adams, Swann Arp AU - Young, Vicki M. AU - Ureda, John R. PY - 2014 TI - Innovative and Community-Driven Communication Practices of the South Carolina Cancer Prevention and Control Research Network T2 - Preventing Chronic Disease JO - Prev Chronic Dis SP - E127 VL - 11 CY - Centers for Disease Control and Prevention, Atlanta, Georgia 30333, USA. N2 - The South Carolina Cancer Prevention and Control Research Network (SC-CPCRN) is 1 of 10 networks funded by the Centers for Disease Control and Prevention and the National Cancer Institute (NCI) that works to reduce cancer-related health disparities. In partnership with federally qualified health centers and community stakeholders, the SC-CPCRN uses evidence-based approaches (eg, NCI Research-tested Intervention Programs) to disseminate and implement cancer prevention and control messages, programs, and interventions. We describe the innovative stakeholder- and community-driven communication efforts conducted by the SC-CPCRN to improve overall health and reduce cancer-related health disparities among high-risk and disparate populations in South Carolina. We describe how our communication efforts are aligned with 5 core values recommended for dissemination and implementation science: 1) rigor and relevance, 2) efficiency and speed, 3) collaboration, 4) improved capacity, and 5) cumulative knowledge. SN - 1545-1151 UR - http://dx.doi.org/10.5888/pcd11.140151 DO - 10.5888/pcd11.140151 ER -