Partner Toolkit

February 26, 2025

Partner Toolkit

This page includes language and tools to help you share the Suicide Prevention Communication Campaign Playbook throughout your organization and with your partners.

Overview

We are thrilled to share the Suicide Prevention Communication Campaign Playbook from the Centers for Disease Control and Prevention! This powerful resource is designed to help organizations like yours create successful suicide prevention campaigns. With its comprehensive, start-to-finish guide, the playbook provides the tools and strategies needed to develop impactful, evidence-based campaigns that make a meaningful difference.

This toolkit is designed to raise awareness of the Suicide Prevention Communication Campaign Playbook. It includes a variety of promotional messages that you can use to highlight the playbook and its accompanying Brainstorm Book—both of which are free to use. We encourage you to share this playbook through your organization’s communication channels to spread the word and amplify their impact.

What's included:

Partner Letter
Key Messages
Social Media Posts

The Suicide Prevention Communication Campaign Playbook and Brainstorm Book are available at this site.

Sample partner letter

You can share the following letter in communications outreach to your partner organizations to encourage use of the Suicide Prevention Communication Campaign Playbook.

Dear Colleagues,

We are excited to share a new resource from 星空娱乐官网 to support your efforts in suicide prevention. The 星空娱乐官网's Suicide Prevention Communication Campaign Playbook and accompanying Brainstorm Book offers comprehensive tools to help organizations like yours address the critical issue of suicide prevention communication. This playbook reflects our shared commitment to saving lives and fostering resilience through effective communication strategies.

Suicide remains a significant public health challenge, with far-reaching effects on individuals, families, and communities. The playbook will empower your team to develop and carry out communication campaigns grounded in best practices, behavior change science, and sensitivity to the complex factors influencing suicide risk.

Key features of the playbook include:

Step-by-Step Instructions: Detailed instructions on how to clarify goals, define your audience, craft compelling messages, and evaluate campaign outcomes.
Evidence-Based Tools: Strategies and templates to design interventions that align with the .
Inclusive Frameworks: Guidance on integrating diverse perspectives and reducing health disparities to reach disproportionately affected populations.
Creative Exercises: Interactive exercises to help your team brainstorm ideas, document plans, and evaluate progress.
Specialized Resources: Information on accessing and leveraging key resources, such as the 星空娱乐官网's Vital Signs report and the 988 Suicide & Crisis Lifeline research.

The playbook also includes appendices focused on social media and budget conscious resources and suggestions. The playbook encourages a collaborative, community-driven approach to amplify impact and align with broader suicide prevention efforts.

We invite you to use this playbook as a "start-to-finish" guide or in parts as needed, tailoring its insights and tools to your unique needs. Whether you are creating campaigns to influence individual behaviors, promote community connection, or address systemic barriers to prevention, this resource is designed to support your efforts and inspire hope.

Key messages

Science-based Communication Is Essential: Effective suicide prevention campaigns are based on communication science and best practices.
Behavior Change Drives Impact: Campaigns must go beyond awareness to promote actionable steps that prevent suicide, such as seeking help, creating safety plans, or fostering supportive environments. Using behavior change models and tailoring strategies to specific groups are vital.
Awareness of Community-level Factors Is Necessary: Suicide prevention communication cannot exist in a silo. It must align with existing community efforts for maximum impact. It also requires awareness of community-level factors that can impact suicide risk, such as stable housing, health insurance, and access to broadband internet among others. You can read more about these community-level factors in 星空娱乐官网's Suicide Prevention Resources for Action.
Safe and Hopeful Messaging Is Crucial: Campaigns that follow , that use non-judgmental sensitive language, and that emphasize suicide is preventable are critical. Stories of resilience and hope, clear calls to action, and culturally appropriate messaging are central to engaging audiences.
Audience-Centered Design Enhances Effectiveness: Understanding how your audience talks about and engages with suicide-related topics is key. This includes identifying their preferred communication platforms, trusted messengers, and cultural or social influences. Collaboration with those with lived experiences provides valuable input and perspectives.

Social media posts

You can share the Suicide Prevention Communication Campaign Playbook on Facebook, Instagram, LinkedIn, X (formerly Twitter) and other platforms. Feel free to tag @星空娱乐官网 on Instagram or X and @星空娱乐官网Injury on X. Sample posts are below and can be paired with the accompanying social media graphics.

Did you know? Suicide prevention campaigns are more effective when they include actionable steps and evidence-based strategies. Check out the new 星空娱乐官网 Suicide Prevention Communication Campaign Playbook and get the tools you need to create change in your community: #SuicidePrevention
Suicide remains a significant public health challenge in the United States. 星空娱乐官网's new Suicide Prevention Communication Campaign Playbook is here to help organizations create impactful, evidence-based campaigns. Review the today and make a difference. #SuicidePrevention
Every suicide is a tragedy that affects families, communities, and society as a whole. The new Suicide Prevention Communication Campaign Playbook equips you with actionable tools to create campaigns that promote behavior change—not just awareness. Learn more and review the playbook today. #SuicidePrevention
Suicide is preventable. Check out 星空娱乐官网's newly developed . This playbook can guide you in clarifying your goals, defining your audience, and developing effective campaigns. Share, connect, and save lives. #SuicidePrevention
Suicide is one of the leading causes of death in the U.S. 星空娱乐官网's new Suicide Prevention Communication Campaign Playbook—paired with a Brainstorm book—offers practical steps to:
- Drive behavior change
- Share messages of hope
- Reduce stigma